Innovative Storytelling
Celebrating the 200th anniversary of Fischbacher 1819
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Für das Unternehmen Laminam erarbeitete unsere Agentur einen strategischen Contentplan, der die Design-Kollektionen und Referenzen des Keramik-Herstellers in zielgruppenwirksame Inhalte transferiert.
The special event of Fischbacher 1819’s 200th anniversary was to be seized as an opportunity to reposition the company prominently as the world’s oldest, family-run textile publisher within the framework of an anniversary campaign. As an industry expert and specialist for content-rich PR, we were commissioned to develop communication ideas that would link the company’s product world and anniversary and disseminate them effectively in the media via the various channels.
Strategy with vision: the art of storytelling meets entrepreneurship
The basis of the successful campaign for Fischbacher 1819’s company anniversary was the content-centred communication strategy for press relations as well as marketing and sales. In the centre of the storytelling we set the extraordinary development story of the textile publishing house, which tells of strong personalities and their courageous entrepreneurial vision. Innovative strength and a cosmopolitan spirit were elaborated as a common thread within the Fischbachers’ family generations and prepared for journalists and retailers in appealing content formats.
Together with the Fischbacher family, we developed the "anniversary suitcase". Extraordinary storytelling for the company's anniversary.
Inspired by the past: the journey of the anniversary suitcase
At the interface of PR, marketing and sales, we implemented targeted measures that tell the personal stories of the people behind the Fischbacher brand. In addition to the customer brochure “Tabloid”, exclusive events, creative sales campaigns, press trips andinternational press contact ensured targeted attention in the year of the company’s anniversary and beyond. Together with creative director Camilla Fischbacher, we developed the “Anniversary Suitcase”: the antique family-owned travel utensil, with which Otto Fischbacher travelled around the world in the 1930s. It is filled with hand-coloured sketches, material samples and yarns from current and past collections as well as photographs and product catalogues from the last century. Camilla Fischbacher presented the anniversary suitcase at editorial appointments, press interviews and trade fair visits, offering journalists, retailers and planners a rare glimpse into private photo albums, historical sample pieces and her own personal sources of inspiration.
The "anniversary suitcase" was filled with exciting stories from over 200 years of textile history.
Global media response: Fischbacher 1819 in the spotlight
We generated numerous publications in international print and online media for Fischbacher 1819 in the year of the company’s anniversary. The anniversary suitcase, which we co-designed, was used by various interior magazines as an occasion to publish detailed home stories about the Fischbacher family. Based on our content-centred storytelling and the personal approach of relevant contacts from our extensive press network, we succeeded in positioning the textile publishing house not only as a family business with an important history, but also as an industry-leading manufacturer of innovative quality textiles. Cross-channel measures ensured a successfully staged anniversary year and a sustainable brand awareness.
Michael and Camilla D. Fischbacher show their latest textile creations to invited journalists.
Michael Fischbacher
CEO, Fischbacher 1819
We really appreciate working with Nicole Vesting. She understands our issues, processes and needs, so that the collaboration is lean and profitable.
Our client
Fischbacher 1819 has been designing luxurious, qualitatively and aesthetically outstanding textiles for more than 200 years. The Swiss company is a global supplier of the finest furnishing fabrics, carpets, wallpapers, bed linen and home accessories for private, contract and outdoor use. Fischbacher 1819 furnishes hotels, offices, concert halls, clinics as well as private jets and ships all over the world and is now run as a family business in the sixth generation.
