SEO Texts for More Visibility
Our strategic content development helps furniture manufacturer Kettnaker climb up the Google rank
#CONTENT MARKETING
#SEO
Kettnaker, a premium manufacturer of exclusive furniture systems, has a strong dealer network that has grown over generations. In order to increase the online visibility of its high-quality furniture, we were asked to consolidate its Google ranking for key search terms through regular SEO content.
The starting point: a comprehensive SEO analysis that pinpointed the need for optimisation
Our comprehensive on-page optimisation was initially based on a detailed SEO analysis, from which we were able to derive the technical, structural and content-related optimisation needs of the Kettnaker website. Based on this, we developed a detailed roadmap showing the optimisation potential for programmers and editors from an SEO perspective. As part of the technical improvements to build a strong SEO foundation, we improved internal linking, identified incorrect redirects and broken backlinks, and reduced image loading times to improve page speed.
We paid particular attention to industry-specific keyword research, which is the starting point for all content writing. Which keywords drive traffic while reflecting the client's particular expertise?
A new website structure and regular SEO content ensure that furniture manufacturer Kettnaker is easier to find in search engines.
Regularly fresh SEO texts - attractive to humans and (search) engines
Based on our newly designed page structure and menu navigation, we strengthened so-called thin content pages with meaningful texts so that they can be better indexed by search engine crawlers and are also perceived by users as information relevant to their purchases. With the new keyword sets, we also revised SEO-critical meta texts and alt texts of the images.
Since then, we have regularly written new, keyword-optimised texts for the newly created "Inspirations" section, covering search queries and related topics for Kettnaker's most important products. We place a special focus on its main product: the sideboard. Thanks to ongoing keyword research and topic analyses for this product, potential customers can now be directed to the website with content and SEO-strong texts.
The focus of the strategic SEO concept is on questions that could interest potential customers.
The success: Our SEO content strategy leads the company to page 1
Our SEO concept for furniture manufacturer Kettnaker set the course for long-term search engine optimisation of the company's website. Technical adjustments were defined, the site architecture was revised and SEO content has since been regularly produced and updated. As a result, the site's SEO visibility index has increased significantly over time. Kettnaker's home page, which is important for new customer acquisition, now ranks on page 1 of Google for the generic main keyword after our optimisation.
SEO copy is most successful when it meets the needs of both the human reader and the search engine. The technical and content-related SEO measures, together with targeted improvements to the user experience, have been instrumental in increasing the site's organic reach. As a result, users are now able to find the information they need to make a purchase much more quickly. Kettnaker positions itself as an industry expert with up-to-date blog posts about its products.
The furniture industry in particular is a highly competitive area in the Google world. What counts here is the interplay of high-quality content and visually convincing product images.
Wolfgang Kettnaker
Managing Director, Möbelmanufaktur Kettnaker
Vesting Communications is our first port of call for the communications mix in our industry: PR, SEO, SEA and social media! Professionalism and many years of experience, a good feel for appropriate wording and the ability to reach the right target groups.
Our client
Kettnaker Möbelmanufaktur, based in the Swabian Dürmentingen, has been developing and producing exclusive, custom-made and freely plannable furniture systems for five generations. All production steps, from design and conception to production, are 100% "Made in Germany". The furniture manufacturer's portfolio includes solutions for all individual furnishing requirements and ranges from sideboards and wardrobes to tables, shelving systems and beds.
Kettnaker's partner network comprises some 300 exclusive companies from the upmarket furniture trade, interior designers and interior architects. The internationalisation of the German manufacturer also continues in Moscow, Dubai and Shanghai.
Further References
#PUBLIC RELATIONS #COPYWRITING #CONTENT MARKETING #SOCIAL MEDIA
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Wolfgang Kettnaker
Geschäftsführer, Möbelmanufaktur Kettnaker
Vesting Communications ist unsere erste Adresse für den Kommunikationsmix in unserer Branche: PR, SEO, SEA und Social Media! Professionalität und langjährige Erfahrung, das gute Gespür für adäquates Wording und die Fähigkeit, die richtigen Zielgruppen zu erreichen.
Strategische PR -
Von der Vision zur Realität
Seit 2018 konzipieren wir PR-Maßnahmen für den renommierten Münchner Leuchtenhersteller Ingo Maurer. Als langjähriger Wegbegleiter der Unternehmerfamilie mit tiefem Verständnis für die Unternehmenskultur und unserer jahrelang gewachsenen Expertise in der Lichtbranche brachten wir viel Leidenschaft für diese anspruchsvolle Aufgabe mit.