PR Events as a Successful New Work Roadshow
Our press conference series for designfunktion
#PUBLIC RELATIONS
Für das Unternehmen Laminam erarbeitete unsere Agentur einen strategischen Contentplan, der die Design-Kollektionen und Referenzen des Keramik-Herstellers in zielgruppenwirksame Inhalte transferiert.
The successful work of designfunktion, Germany's leading consulting, planning and furnishing company for working and living environments, is documented in numerous reference projects. Its renowned clients include major international corporations and medium-sized companies from Allianz, Merck, Microsoft, Google, Stroer to Lufthansa. When the Fraunhofer Institute for Industrial Engineering commissioned two studies by designfunktion on the transformation of workspaces to provide well-founded insights into the current situation in German offices, our agency was commissioned to make designfunktion's leadership in the planning and furnishing of effective work environments visible to the public through high-profile PR events.
Creating relevance in the media landscape with strong content
Our concept for the PR events, which took place in the format of a series of congresses in several German cities, was based on a varied programme of events. These events conveyed the results of the study through exciting and differing perspectives between speakers and panellists from various disciplines. The aim was to sustainably anchor the company's expertise in the broad field of New Work and the quality of designfunktion's sales contacts in the perception of the German-speaking media.
designfunction's numerous projects provided a convincing insight into the company's planning services and its innovative concepts for employee involvement. In terms of the operational focus of the PR events, we concentrated on strategic issues that stimulated lively discussion. Journalists became part of the dialogue, repeatedly switching from the role of media observers to that of employees affected by restructuring in a rapidly changing workplace.
A project by designfunktion: The Office Spaces of Stroer Content Group GmbH. Photo: AKIM Photography
The result: interviews, guest contributions and stand-alone articles ensure increased media presence
The New Work roadshow with PR events in seven German cities and its strong content concept attracted a large number of representatives from the business and special interest media, daily newspapers, their supplement writers, women's magazines and customer magazines. As part of the press event series, we were able to arrange numerous interviews for designfunction and the participating speakers. The white paper we produced on the virulent themes of New Work helped to prominently present the company's entire planning and furnishing portfolio.
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Udo Ernst Haner, head of the "Information Work Innovation" team at Fraunhofer IAO, spoke about the working world of the future. Photo: Lennart Preiss
At the press event on the congress day of designfunction in Cologne, Raphael Gielgen, Trendscout Future of Work Life & Learn at Vitra, gives an insight into international developments in the working world of the future.
Whether exclusively placed single publications or multi-part series on New Work - a constant flow of press material and information on the PR events led to designfunktion's permanent placement in the German media landscape. Continuing the series of press events over several years helped to achieve a significant annual increase in the company's media presence.
Samir Ayoub
Geschäftsführender Gesellschafter der designfunktion Gruppe
We have developed our positioning as a topic leader in the field of effective working environments with Nicole Vesting starting in 2017. The agency has strengthened our work through specialist contributions and journalist contacts, and thanks to their often regional approach, they have become a trusted partner throughout the designfunktion Group. Thank you for this valuable work!
Our client
With offices in 18 cities, the designfunction Group is a market leader in the design and realisation of modern office and working environments as well as the furnishing of properties. The teams of experts at designfunction offer a portfolio of services from a single source: from individual consultation and planning as well as specific acoustic, textile and lighting planning through to furnishing, logistical processing, installation and further project management. In addition, designfunction carries a range of brands from 150 leading international manufacturers, which opens up an unusually wide scope for design in the furnishing sector.
Further References
Strategische PR -
Von der Vision zur Realität
Seit 2018 konzipieren wir PR-Maßnahmen für den renommierten Münchner Leuchtenhersteller Ingo Maurer. Als langjähriger Wegbegleiter der Unternehmerfamilie mit tiefem Verständnis für die Unternehmenskultur und unserer jahrelang gewachsenen Expertise in der Lichtbranche brachten wir viel Leidenschaft für diese anspruchsvolle Aufgabe mit.
Michael Fischbacher
CEO, Christian Fischbacher