Vesting Communications manages Fagerhult's market entry in Germany!
- hm32067
- Mar 17
- 2 min read
Swedish lighting quality for German offices
Germany is getting a new light: Fagerhult, one of Scandinavia's leading manufacturers of innovative and sustainable lighting solutions, is finally entering the German market. The Swedish company's high-quality office lighting is now available directly in Germany.
With an impressive range of pendant, recessed, track and spot lights, Fagerhult sets new standards in professional lighting design. The company has a clear vision: to create lighting solutions that are not only functional, but also sustainable and human-centred.
"The demand for energy-efficient and intelligent lighting is also growing in Germany," says Henrik Clausen, lighting researcher at Fagerhult. No wonder, as rising energy costs and increasing environmental awareness demand new solutions. Fagerhult meets this challenge with intelligent lighting systems that save energy and at the same time create a pleasant and productive working environment.
Fagerhult is also at the forefront of sustainability: by 2030, all newly developed luminaires will be made from 80% recycled or renewable materials. In addition, intelligent lighting management systems ensure that light is only used where it is needed – saving up to 70% of energy.
"For a successful market entry in Germany, Fagerhult relied on strategic support – Vesting Communications was at their side well before the launch. With in-depth market analysis, strategic media planning and strong press materials, we are helping to establish Fagerhult as a relevant player in the German lighting market among its target audience," says Nicole Vesting.
With its launch in Germany, Fagerhult is not only bringing Scandinavian lighting quality to German offices, but also a new way of thinking about light: away from mere brightness and towards holistic, sustainable and human-centred lighting.