Vesting Communications transforms co-operation between Vepa and Advanced Bikes into a relevant PR topic
As a PR agency specialising in New Work, we regularly work with various clients on the topics of modern working environments and forward-looking office planning. Against this backdrop, the latest project realised by Dutch office furniture manufacturer Vepa was an excellent opportunity for us to prepare and communicate the project-related content and insights in a way that was effective for the press.
As part of the project, Vepa has equipped the new offices of German e-bike pioneer Advanced Bikes in Offenbach and Rieste with sustainable furniture. Both companies share the vision of minimising environmental impact through a circular economy and innovative approaches. Vepa has created modern working environments with a focus on flexibility, ergonomics and sustainability across a total of 1,820 square metres.
In the new „Advanced Mobility Hub“, the headquarters of Advanced Bikes, both open co-working spaces and quiet retreat areas have been set up for the 48 workstations. This set-up increases employee satisfaction and productivity and reflects Advanced Bikes' philosophy. For the furniture, Vepa opted for sustainable materials such as the Hemp chair, whose seat shell is made from plant-based materials, and the Felt chair, which is made from recycled PET bottles. The modular design of Vepa furniture makes it easy to replace damaged parts, thus optimising the use of resources. Vepa also offers a take-back service for used furniture to ensure that it is recycled. For Advanced Bikes, Vepa was the ideal partner who shares the same values.
Vesting Communications accompanied the cooperation from the very beginning. Valuable insights were gained through the creation of an extensive catalogue of questions, an intensive exchange with all project participants and the conducting of interviews. Building on this, we developed relevant PR content, prepared the company's latest trends and innovations for editors and specialised journalists and thus contributed to the visibility and increased awareness of Vepa.
More information: